We set the highest standards for the safe usage of our products, including submitting each to dermatologist testing. In some instances, we choose to use alternative ingredients to address consumer concerns.

We care for and respect the health and welfare of animals. We do not conduct animal testing on our products, and our parent company Kao has been actively working to find robust alternatives to animal testing.

We are taking action to help minimize the impact of our products on the planet. We have switched to renewable energy in our manufacturing and have been certified by Green-e. We have implemented a ‘Formulas Safe for the Environment’ program to further reduce potential product impact on our waterways. We are working hard to improve all our products under this program. Only those the meet the highest standards are awarded the new ‘Formula Safe for the Environment’ claim.